What Makes a Good Music Website? 10 Proven Tips to Lead You to Success
Having an online presence where people can find and engage with your music or art is essential today. Yet, not every musician’s website is equal, and even for these kinds of sites, the same web design principles apply.
Indie Host can help you build music or artist sites that make your work discoverable online and allows you to engage with your fans. In this blog, we’ll give you some tips for what should be on your music site as a minimum.
10 Tips for Building Your Musician Website
The digital revolution has made it much easier for fans to engage with their favorite artists. You can now control your entire image and brand online. It also makes it much easier for anyone in the world to find you and gives you the shortest route to the broadest possible audience. Following these ten tips will help ensure you give your fans the online experience they have come to expect.
1. Include Your Contact Information
It may seem obvious, but every musician website must have contact information available. You can either include an email address to your manager or a booking agent or set up an email address for the band directly. With an easy way to contact you, you’ll get more bookings while also being available to fans (if you prefer), making you more accessible to your audiences.
2. Write Your Biography
When someone visits the site, they may be there to find out more about you. Having a detailed biography of the band (or individual members) allows your fans to read about how you started, why you do what you do, and where you’re hoping to go. With a detailed bio, your fans (and the media) can learn more about your music band and makes it easy to write or blog about you.
3. Link to All Your Social Media Pages
Social Media (SM) has become the go-to way of sharing and promoting new music. On your music artist sites, you’ll need to provide an easy way for visitors to share your posts on any major SM platforms, or to find you and follow your SM pages. It’s especially true if you use SM to notify fans of any updates and developments from the band.
4. Create an Area for Listening and Buying Your Music
An online presence gives you control over all your music distribution. You can make your songs (even LPs and EPs) available to listen for free or download depending on how you want to market your music. It would be best if you also had a dedicated place where people can buy your music or any merchandise you have available.
5. Provide a Gig or Tour Schedule
Showing your updated gig and touring information available will let visitors know when they can see you perform live. It’s probably the most valuable page on your music site as it’s something people will come back regularly to find dates and plan their trips.
6. Build a Photo Gallery that is Press Friendly
You’ll also need a gallery of photos of the band or group available for media publications or the press. Some view this as one of the most critical aspects, as it enables anyone to cover the band and provide great visuals with their copy. Most artists already have a relationship with photographers, so you can request that they share their best shots to highlight on your site.
7. Dedicate a Section to Blogs and Vlogs
Artists have exciting thoughts and need creative expression to breathe. Creating a dedicated blog or vlog section will enable you to get messages across to your audience from your music site, which may not be directly related to band news or events.
8. Give Fans a Way to Give Feedback
A good feedback loop allows your fans to engage and communicate with you. Some of the most popular chat sites in the 1990s were music sites that had a Java chat available for fans to share and discuss music. Communication, discussion, and engagement are what makes a good music website.
9. Have a Sign-up Page for Newsletters
To keep your fans informed about any developments, you’ll want to set up a newsletter. It doesn’t matter how frequently you create this kind of content, but you’ll want to have a place where anyone can sign-up for future updates.
10. Add Analytics to Your Music Site
The puzzle’s final piece has a way to track your site’s visitors and where they came from, what they did, and how long they stayed. Including analytics will show you what social media channels work the best, what people spend the most time doing on the site, and how to improve your online presence for maximum engagement.
Web Design for Musicians from Indie Host
Indie Host has years of industry experience with designing, building, and hosting musician websites. We can assist anyone who needs to improve their online presence and engage with fans or commercial partners.
To find out how to create a musician website and earn money from it, reach out to Indie Host today.